By Brian Millar

When I last worked in the ad industry, George W. Bush was president, tweets were something you heard in the park and Yahoo was – actually, Yahoo was the same in 2007 as well.

I left the business and went off to work in new product development, occasionally sitting in the same meeting rooms as my client’s ad agencies, and generally not paying a lot of attention to their presentations. Sorry.

Last year I started to get interested in ad land again, as I read more and more about programmatic advertising. In the NPD game, we’d been using clever algorithms to Read full story ›

Source: The Drum