By Kathy Heslop

There are many questions involved in setting up an abandonment email campaign, the answers to which will determine the success or failure of your efforts. And perhaps chief among them is the question of marketing automation times; or in other words, “how long should I wait post-abandonment to send re-engagement emails?”

This is your guide to send cart abandonment emails with impeccable timing.

By sending an abandonment email, you’re asking the customer to make a decision – whether or not to follow up on their initial interest and complete the transaction. But as each customer will have their own decision making process, Read full story ›

Source: The Drum