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When tech is not enough: If you want consumers to change, give them a nudge

on Apr 3, 2017 | 0 comments

By Jane Asscher

Millions of households are set to lose out as five of the ‘big six’ energy providers have recently announced more price hikes for their standard variable tariffs. The news of price rises invariably sparks conversations among the most engaged audiences on how to save money and traffic the multiple switching sites increases, but is the conversation reaching the people who need it the most?

The ones who will be hit hardest will be some of the most vulnerable groups in society such as the elderly and housebound, many of whom are pre-pay users. These people are more often than not the Read full story ›

Source: The Drum