By Danielle Gamage

With the buzzword ‘millennial’ in the limelight, everybody wants to snap up the attention of the young generation. To get a clearer idea of exactly what benefits they look for in a brand, we surveyed 120 members of the lucrative group to have their say on their favourite companies and trends to find out what they really think of this label.

The Millenials’ Choice survey results below highlight how each brand won over this increasingly sought-after generation of consumers.

Best Beverage – Coca-Cola

Reliability, taste and familiarity are main factors for millennials choosing beverage brands as Coca Cola Read full story ›

Source: The Drum