Like many other sectors, jewellers have had to come to terms with an increase in the number of consumers choosing to find that perfect gift for a special someone through the online channel.
This is a sector where national chains are fighting TV retailers like QVC as well as new online only entrants and giants like Argos and where digital has allowed smaller high street specialists to continue to compete.
So have any of the national chains has taken steps to ensure that they are the owner of a diamond ecommerce execution?
In this week’s infographic, The Drum’s Mystery Shopper compares the performance Read full story ›
Source: The Drum
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