By Laurie Fullerton

The recent Pepsi/Kendall Jenner ad backlash that caused Pepsi to swiftly remove the ad and apologize seems to be a prime example of the current dilemma of brands trying to demonstrate a political stance and failing.

With politics at the forefront of the social agenda, consumers want to see that such issues are handled more sensitively, if at all, by brands such as Pepsi. With one recent report estimating seven-in-ten Americans believe companies have an obligation to take actions to improve issues, there is no doubt consumers are looking more closely at those businesses that Read full story ›

Source: The Drum