By Mindi Chahal

It is not difficult to see why virtual reality (VR) is being hyped as the next frontier of branded content considering its huge growth potential. The industry is expected to break the $1bn (£710m) barrier for the first time this year, according to Deloitte, and with Goldman Sachs predicting the market could be worth $80bn (£56.8bn) by 2025 the opportunities are only going to get bigger.

However, as with any new technology that enables brands to connect with customers, those that use VR must keep it relevant to their business, while staying curious about future developments.

Moves by some of the major Read full story ›

Source: Marketing Week