Agency-land. A place where competing to have the cutest office dog or owning a slide in your office is the norm. Getting noticed by clients is becoming increasingly challenging in the industry, and agencies are extremely competitive when looking for a point of difference.
This meaning, even if you are a large and established agency, you might not be well-known among the masses. You may have your own beer brand, and a social calendar that would out-do Kim Kardashian – but is this what clients are really looking for when hunting for their next agency partner?
Ultimately, it is an agencies Read full story ›
Source: The Drum
Industry News