By Joe Parrish

No great marketing goal was ever achieved without hand-wringing. If you’re not lying awake at night in a pool of sweat the night before a campaign launch, you’re not doing it right. Great marketing takes great ideas takes great courage takes great Xanax.

The problem with business is that nervousness is never a good thing. Comfort is the corporate resting state. Anything that disrupts comfort leads to downsizing. Which explains why most CMOs avoid the ideas that make them nervous, and gravitate toward the ideas that feel comfortable…like an old shoe.

I gravitate towards ideas that are prickly. I like the Read full story ›

Source: The Drum