At the Gaming Upfronts 2022, we hear how sponsorships and partnerships can deliver huge value to brands that consider their gaming-based marketing plan carefully.
At the IAB UK’s Gaming Upfronts 2022, where this week representatives of some of the largest gaming companies were setting out their stalls for the future of marketing in gaming, there was a recurring theme in many of the announcements. The single most important component of gaming, said the speakers, is its social interactivity and the extended communities that exist around it.
Jonathan Stringfield, the vice-president of global business research and marketing at Activision Blizzard Read full story ›
Source: The Drum
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