By Thomas Hobbs

Earlier this month, the independent World Anti-Doping Agency concluded that doping was “widespread” within athletics and that former IAAF president Lamine Diack had been “responsible for organising and enabling the conspiracy and corruption that took place in the IAAF.”

This wouldn’t have escaped the attention of Adidas, the IAAF’s biggest sponsor.

One source, with inside knowledge of the deal, told Marketing Week that Adidas is already on bad terms with the IAAF due to current president Seb Coe’s links with rival Nike as well as its decision to hold the 2021 World Championship’s in Eugene, Oregon – where Nike is headquartered. Read full story ›

Source: Marketing Week