By Matt Green

Today’s CMOs are not solely marketers; they are also, critically, transformers. Many are highly engaged in responding to the impact the digital economy is making on their business, and the way it’s affecting go-to-market strategies.

This has been a key topic within our Chief Digital Officer Forum and CMO Forum for at least the last two years. And no wonder, because the process of digital transformation is vital to the future health of both brands and businesses.

Much is written about digital transformation and many nuances in definition exist. From the work we have done with clients, and the conversations we’ve had Read full story ›

Source: The Drum