Airbnb is on the hunt for a chief media officer in a bid to better value the media it needs to help power its transition from disruptive room-renting app to a full-service travel brand.
It’s move that shouldn’t come as any surprise given how widely the role’s importance was debated last year after a string of scandals exposed how little many marketers understood about media. From Dentsu Japan’s $2.3m payout to advertisers following over estimations to Facebook’s inflated video views, a series of difficulties have forced advertisers to examine how best to address said knowledge gaps when Read full story ›
Source: The Drum
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