After 23 years, Amazon has finally made the inevitable move into physical retail with the purchase of Whole Foods Market. The implications for the future of retail can’t be understated. The world of e-commerce has thrived on the diversity of activity from the smallest and coolest brands to large international retailers. A new landscape is emerging where this diversity will be increasingly challenged and retailers and brands will be forced to reinvent to thrive.
What does this new landscape look like? Online and offline are merging faster than most imagined possible, with data as the core commodity driving this merger. Read full story ›
Source: The Drum
Industry News