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Why Apple is looking to shift brand perceptions to become more than just ‘the iPhone maker’

on Jan 27, 2016 | 0 comments

By Sarah Vizard

Revenues at Apple hit a record $75.9bn in the December quarter while the company sold 74.8 million iPhones – an all time high. That is an average of 34,000 iPhones an hour, more than four times the volume it was selling five years ago.

Yet it is a sign of the high expectations for Apple’s financial performance that this is seen as disappointing. Total revenues were up by just 1.8% compared to growth of almost 30% in the same quarter a year ago.

Apple is now warning that revenues will come in at between $50bn and $53bn, below the $58bn it Read full story ›

Source: Marketing Week