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Why are advertisers shunning the New European?

on Sep 28, 2017 | 0 comments

By Ian Burrell

Skegness

Is the advertising industry so instinctively conservative that it treats new product launches with ingrained suspicion? And is it so cautious that it goes queasy at the sight of overt political content?

I ask these questions because when I pick up the latest edition of the New European – widely seen as one of the most successful innovations in UK news publishing in the last 18 months – I cannot see a single branded advertisement. Not one. Just three pages of house ads and a half-page promo for next Sunday’s #StopBrexit march at the Tory conference with a call to “Bring Read full story ›

Source: The Drum