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Why brands must stop treating LGBT+ as a niche segment

on Nov 1, 2017 | 0 comments

By Mark Runacus

I love that ad for Rowse Honey with the three hairy gay blokes. You know the one: they’ve amusingly re-purposed the “bear” word to its 21st century sexual context. I wonder how many parents have had to explain that one. And where’s Goldilocks?

It’s great that some brands recognise that the world has moved on, and quickly. Can you believe that just over two years ago there weren’t any LGBT+ networks in advertising? We set up the first one as a general, ‘everyone is welcome’ network and I’m delighted to see many others have followed Read full story ›

Source: The Drum