David Atkinson, head of design for commercial products at The Foundry, explains the importance of variation in the quest for mass personalisation.
In the past few years you couldn’t turn your head with hearing about big data. Experts said it would reshape the world of, well, everything. And they were right. Sort of. As we enter the waning months of 2015, as an industry, design must think about ‘big data plus’. In its Technology Vision 2015 Report, Accenture says: “Business intelligence. Data analytics. Big data. Companies are no longer suffering from a lack of data – they’re suffering from a lack Read full story ›
Source: The Drum
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