By Al Young

We are in a golden age of audio. Ever increasing consumer demand for streaming audio networks means it’s never been easier for brands to reach their target audiences. Spotify alone has over 135 million monthly active ad-supported users and more than half of UK adults listen to digital audio each week.

To celebrate great creativity in audio, we’ve launched a new audio collection on creative works and asked creatives to talk about their favourite audio. This week Al Young, chief creative officer at St. Luke’s tells us why brands need to pay more attention to radio.

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Source: The Drum