By Ben Fennell

Every client I speak to at the moment is interrogating their ‘agency model’. How many agencies? Which creative specialisms? What operating structure?

Oystercatchers tells us that the average UK client has 12 agencies. It’s no wonder that many are looking to consolidate.

Much of a client’s working week can be spent briefing different agencies, and then trying to coordinate and align their creative efforts. The process can often be slow, frustrating and expensive.

It’s no surprise really: creative agencies always prefer to originate rather than import and adapt. As a consequence, good cross-agency collaboration is the exception rather than the rule.

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Source: The Drum