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Why copywriters must kick the sh*t out of their brief

on Aug 1, 2017 | 0 comments

By Andrew Boulton

Throughout the considerable canon of apocalyptic zombie television, there is not a single ragged group of survivors that contains a copywriter.

The reasons for this should be upsettingly clear. How many of our inky number would have been picked off in the first wave of attacks – our brains slurped from our skulls like Ribena as, inevitably, we push at the pull door.

But while, as a species, we may be more suited to smugly circling a misplaced apostrophe than smashing in the spongy heads of the risen dead, there is one particular act of aggression a copywriter must have Read full story ›

Source: The Drum