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Why did Twitter react so badly to Florence and the Machine headlining Glastonbury?

on Jun 25, 2015 | 0 comments

By Stuart Aitken

Unless you’ve been living under a stone, you’ll be aware that Florence & The Machine have been revealed as replacements for Foo Fighters at this year’s Glastonbury. Taking over the top slot on the Friday night is a big ask for any band – especially when you’re replacing one that is so very well-established, and so very traditionally male.

This maleness may go some way to explain why as part of our social analysis of digital behaviour in the run up to this year’s Glastonbury, we discovered that a staggering 73.7 per cent of the Twitter activity around Florence’s unveiling Read full story ›

Source: The Drum