When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, PPC and display advertising to name a few, how do you judge the value of one digital channel against another?

With marketers increasingly spending time deciphering new and innovative channels, it’s easy to neglect established channels in favour of the fresh and exciting. For this reason, this blog will focus on translating the three leading benefits of good-old fashioned email marketing to help you assess its current and future role in Read full story ›

Source: The Drum