By Jo Costello

Advertising strategist Jo Costello believes that brands are missing a huge opportunity and social good in driving more women into cycling. It worked for her, and it can work for more.

When I was a little girl, I used to cycle in circles around the garden, changing the channels on my imaginary radio. I did this for hours. Voluntarily. I just loved riding my bike. Then I grew up. And forgot about it. Until 2022, during the pandemic, I bought a single-speed bike, and terrified, I hugged the curb like a newborn hugs its mother. I suddenly loved cycling again, Read full story ›

Source: The Drum