The overall mobile advertising experience is set to improve notably across the next year, according to Alan Fagan, group sales director for the EMEA region at ESPN.
Fagan explained that while close to two thirds of ESPN’s UK audience are now consuming content via mobile, advertisers and developers have not caught up with this platform demand.
“I think that’s going to be a big change – not even in the next three years but in the next year – where the advertising options on mobile are going to get a lot more sophisticated and work a lot harder,” he said.
“There’s still a Read full story ›
Source: The Drum
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