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Why GoDaddy rapidly reworked its own marketing to help small businesses stay afloat

on Jul 9, 2020 | 0 comments

By Rebecca Stewart

GoDaddy has seen phenomenal demand for its domain registration and web hosting services in recent months as small firms seek out ways to move their shops and services online. Fresh from launching a campaign to help keep these businesses afloat, the tech giant’s chief marketing officer Fara Howard discusses how this is a strategy that will outlive lockdown.

In May, domain registrar and web hosting company GoDaddy revealed that it now has 19.3 million customers around the globe, up 4.1% year-on-year. Over the past 12 months, the company has seen a revenue bump of 11.5% to reach $792m, Read full story ›

Source: The Drum