By Jeff Tan

Dentsu Aegis Network’s Jeff Tan finds mid-pandemic inspiration in Apple‘s 1997 classic.

One of my favorite marketing campaigns of all time is ‘Think Different’ from Apple in 1997. The centerpiece was a masterful TV ad called ‘Here’s to the Crazy Ones‘.

As I reflect upon today and ponder what our world will be like post-pandemic, the ‘Think Different’ sentiment rings truer than ever. It perfectly captures the mindset of innovation at the personal, individual level.

At the end of my talks and workshops, I regularly play this video; I see it as a call to Read full story ›

Source: The Drum