By Seb Joseph

It wasn’t supposed to end like this. Leicester’s will they/won’t they tussle for the league has been rooted in the impossible and yet it is now the reality. It’s an ending befitting of a Hollywood underdog story, one that couldn’t haven’t come at a better time for the league’s commercial team.

For the last 16 years, Barclays’ presence as title sponsor of the league has limited how much commercial revenue it earned from additional partners. That will change from next season, when the bank will no longer be the league’s main sponsor, instead replaced by several brands, four of which have Read full story ›

Source: The Drum