The competition for viewer’s attention is running on all cylinders right now. There’s a reason Netflix dropped $60 million for Brad Pitt – big names draw big numbers. With many movie actors moving to the small screen the heat is on to capitalize on their star power.
TV networks are struggling to capture live audiences so they are luring audiences in creative ways. One strategy that has been proven successful is having their casts live-tweet. Twitter released a study showing that this is indeed driving viewers to watch. “One of the most powerful and direct Read full story ›
Source: The Drum
Industry News