Adtech industry expert Volker Ballueder reflects on a year of mergers and acquisitions (M&A) in the martech space, breaks down the accompanying industry jargon, and then explains what this maelstrom of acronyms could offer marketers in the 12 months to come.
‘Data is the new oil’ – that’s what I’ve been hearing for a few years now, but despite us talking about programmatic and using data for so many years, it’s now becoming real.
I had a discussion with an industry friend the other day where we asked about what’s fueling the latest hype around programmatic advertising and the use of Read full story ›
Source: The Drum
Industry News
