Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video-streaming service struck-up partnerships with IT giant Oracle, and Facebook-owned video advertising platform LiveRail.
The announcement, dubbed “the next evolution in its sales process”, means advertisers will be able to buy premium inventory across a number of screens, using Oracle’s data management platform (DMP), to improve targeting capabilities by matching first and third-party data sets.
Hulu will sell its inventory to selected advertisers using a private marketplace – typically Read full story ›
Source: The Drum
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