A trip to Japan inspired Now‘s associate creative director to create her own brand of candyfloss – infused with alcohol in true Soho style. Sarah Levitt tells the story of Sweet Mother Fluffer in the latest episode of Creative Pursuits.
Levitt creates her alcoholic candyfloss at home in Canonbury, mixing sugar, liquors and flavourings in a pink flossing machine bought from Amazon. Her housemates have become accustomed to trays of sugar soaking in different liquors and the wisps of sweet fluff that fly into the air when the granules are whipped into their soft shape.
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Source: The Drum
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