Online advertising has hit something of a wall in recent years. People are fed up with pay-and-spray tactics, and ad-blockers are on the rise. And while the concept of ‘personalised’ advertising may tap into our fears about privacy, it is the best bet for marketers in 2017 and beyond.

Our personal space is now measured in inches

Which is a rather circuitous way to say that mobile screens are now a brand’s chief interface with us. Nearly 80% of the time spent on social media is now on mobile, and 65% of digital media interactions in general.

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Source: The Drum