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Why Purell can't talk about the coronavirus in its marketing and communications

on Mar 6, 2020 | 0 comments

By Katie Deighton

The nationwide demand for Purell hand sanitizer has become somewhat of a meme of the Covid-19 times. Yet despite the boom in chatter and awareness, FDA restrictions are blocking the brand itself from owning or even joining the conversation around personal cleanliness and coronavirus.

A number of cleaning brands including Lysol and Ecolab have quietly plugged into the conversation around the coronavirus, producing educational materials that explain the importance of disinfecting during the global health crisis.

A representative for the Clorox Company, which has published similar public service content on its website and social channels, said the brand is also Read full story ›

Source: The Drum