By Shawn Lim

One of the largest challenges advertisers in Japan currently face is in building strong prospecting segments and retargeting pools outside of their own websites.

This is often due to the difficulty faced in finding the right advertising option for their demographic, one option may work well for one company’s audience but may fall flat for another.

Rakuten has been trying to change that by investigating the possibility of realizing digital marketing that did not depend on personal attributes and the company began more specific planning in February 2019.

As part of that planning, it signed a joint venture agreement Read full story ›

Source: The Drum