Snapchat has forged its first partnership with a European broadcaster around football, pairing with BT Sport to create exclusive content during the Champions League final.
The coverage – which will appear in BT’s ‘Our Stories’ section on the social platform – will comprise on-pitch and behind-the-scenes clips from the final this weekend (3 June) when Real Madrid will defend their title against Series A champions Juventus. To allow Snapchatters to experience the match from different perspectives, footage snapped by fans and teams, as well as players taking part in the fixture will also feature heavily.
As part of the collaboration, Read full story ›
Source: The Drum
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