By Cameron Clarke

In its 160th year, US media institution the Atlantic is embarking on a global expansion effort that will see it open its first overseas bureau in London this summer. In a wide-ranging interview with The Drum, its president Bob Cohn takes us inside the digital strategy that will see this distinctly American magazine brand attempt to win over European audiences and advertisers.

When US magazine brand the Atlantic opens in London this summer, it will do so in the hope that its latest attempt to introduce a British accent to its pages will fare better than its first.

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Source: The Drum