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Why the digital advertising industry needs to heed Martha Lane Fox's Dot Everyone challenge

on Apr 28, 2015 | 0 comments

By Richard Eyre

I hear the gentle thud of a gauntlet being laid down for us.

This year’s Dimbleby Lecture was delivered, to well-deserved praise, by Baroness Martha Lane Fox. Martha is digital royalty, having co-founded Lastminute.com, served as digital champion for the last two governments and founded Go On UK, a digital skills charity.

Her proposition is that Britain can leapfrog the rest of the world in internet skills, but that we need a new kind of national institution, which she called ‘Dot Everyone’ to rebalance the dialogue between private and public voices. She laments the slow pace of governments, saying that their Read full story ›

Source: The Drum