By Jake Dubbins

The world is changing fast. Negotiating the pace of change is harder than ever and never has more been at stake. Extinction is an increasing threat for brands that are slow to evolve. But long-term business growth is there for the taking if organisations stop living in the past.

Media Bounty’s inaugural panel discussion event, ‘Thinking Human – Driving Long Term Brand Growth’, brought together key industry thinkers to explore the future for brands. Based on the presentations of the panellists, it seems that successful corporate evolution in this ever-changing world now depends on four key factors:

Think long-term, not short-term

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Source: The Drum