There are many ways to stand out online, so why do brands default to the same losing tactics over and over? Plan A worked last quarter and analytics indicate it should have been a winner again, yet it wasn’t. What happened? We hear this a lot from people switching social and media analytics vendors and the answer is ultimately the same: their analytics are missing the mark.
More accurately, their analytics are not capturing a holistic real-time view of all available insights, so they aren’t even aiming at right mark. Instead, they’re actually creating unnecessary risk.
Creating unnecessary risk
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Source: The Drum