By Andrew Moss

We’ve often written in The Drum over the past year or so about non-marcomms companies getting in on the marcomms game, be they the likes of news and magazine distributor John Menzies, or the big consultancies and auditors like Grant Thornton and McKinsey.

But for the established marketing communications groups, there is a perhaps still more deadly competitor – the tech giant. I’m not talking about the likes of Facebook or Twitter here, but about long-established software behemoths such as Adobe and Oracle.

Last summer, Adobe (best known for programs such as Photoshop, InDesign and Illustrator) shelled out $600m (just under Read full story ›

Source: The Drum