By John Glenday

Wimbledon ‘wags’ and celebrity spectators are set to drive real-time shopping trends over the coming fortnight, according to a survey commissioned by eBay Advertising.

This found that searches for ‘crochet dress’ on the auction site spiked by 37 per cent after Kim Murray happened to wear one to the 2013 final to view her husband, a pattern repeated by Jelena Djokovic’s choice of attire when a corresponding 39 per cent jump in ‘striped dress’ searches was observed.

Other insights include a peak of 100 searches per hour for ‘Reiss’ coinciding with another public appearance by Kim Murray wearing one of the label’s Read full story ›

Source: The Drum