By Clifford Bloxham

As part of The Drum’s Sports Marketing Deep Dive, tennis expert Clifford Bloxham of athlete representation agency Octagon asks whether the introduction of Wimbledon to the metaverse and tennis stars in Snapchat AR is enough to grow and captivate a younger crowd.

The BBC reported an all-time high viewership for Wimbledon this year, with over 53.8m streams, leaving little doubt as to the appeal of this global tournament. With the age of tennis audiences averaging 61, however, interest in the game risks a downward trajectory unless attention from younger generations can pivot a Read full story ›

Source: The Drum