By Lisa Lacy

Fabric softener Snuggle, which says its products “help create more snuggle-up moments,” is looking to encourage that very activity for Valentine’s Day 2017 with customizable music videos featuring its Snuggle Bear mascot.

Instead of his traditional, “Hi, I’m Snuggle,” the brand said these videos allow Snuggle Bear to “[showcase] his soft voice and smooth moves in custom musical serenades” set against the Dirty Dancing anthem “(I’ve Had) The Time of My Life” and Minnie Riperton’s 1975 hit “Lovin’ You”.

It’s unclear whether the videos are meant to be taken seriously – after all, they feature a cuddly bear from Read full story ›

Source: The Drum