By Ishbel Macleod

WKD has created eight idents with Big Communications to promote its broadcast sponsorship of The Only Way Is Essex.

The three-series sponsorship deal gives WKD 60 seconds of branded accreditation per prime-time episode of the reality entertainment show, with the idents looking to play on the activity of the stars of TOWIE: one sees a sun-bathing bottle of ‘bronzed’ WKD Iron Brew and a ‘pale’ bottle of WKD Blue compare the progress of their tans.

Debs Carter, marketing director for WKD at SHS Drinks, said: “We’ve worked hard to ensure that our sponsorship approach is both entertaining and in keeping with programme Read full story ›

Source: The Drum