William Grant & Sons has brought in new packaging and visual identity for its Wood’s Old Navy Rum to achieve greater stand out and become “more memorable” for consumers.
The drinks company approached Purple Creative for the overhaul which created a new bottle shape with thicker glass in a nod to the sailors in the British Navy in the eighteenth century when they were given their daily ration of rum. A cork has been introduced to make it look more premium, while the brand’s sailor icon has evolved from a pastel illustration to a stronger image.
Purple founding partner and creative director Read full story ›
Source: The Drum
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