ITV’s net advertising revenue rose by seven per cent in the first half of this year, latest figures show, while pre-tax profits jumped up by 40 per cent.
The World Cup helped give the broadcaster the boost, which saw revenue from broadcast and online up seven per cent to £981m, while ITV Studios – which creates programmes such as Coronation Street – recorded a revenue increase of two per cent to £402m. Profit before tax is up by 40 per cent to £250m.
However, despite revenue rises, ITV’s share of viewing fell by five per cent across all channels due to a Read full story ›
Source: The Drum
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