Brands have become an integral part of not just sports but players as well. Grigor Dimitrov one of the most prominent names in the tennis circuit who is currently ranked fourth in the world, was recently named as the brand ambassador of Häagen-Dazs.
The Drum spoke exclusively to him about why he chose to associate with Häagen-Dazs. He says: “I’ve been a big fan of ice cream for as long as I can remember. And my personal favorite has always been Häagen-Dazs. On tour you have to follow a pretty strict diet, but ice Read full story ›
Source: The Drum
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