Fox has announced that The Simpsons is going global with the launch of flagship stores in Beijing and Shanghai.
Opening in March, the space in China’s capital will be the first ever bricks-and-mortar Simpsons shop in the world, with the Shanghai store set to open for business in June.
The choice to debut themed stores for the 27-year-old show was based on its “familiarity among Chinese audiences and the success of the Simpsons products”, according to China Daliy.
“This year will be an important one for us as we are opening the first Simpsons store along with our Chinese partners,” Jeffrey Read full story ›
Source: The Drum
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