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Would you bet on Twitter? No, says Forrester analyst following earnings report

on Jul 31, 2014 | 0 comments

By Jennifer Faull

Twitter must create a more diverse product offering if it is to appeal to a more diverse user, and satisfy marketers, according to Forrester analyst Anthony Mullen.

The social network failed to turn any profit in its latest set of financial results covering the second quarter from March to June – in fact, it reported an £86m loss, more than three times what Twitter reported over the same period last year.

Following Facebook’s earnings report, Mullen said that it would take a brave man to bet against Zuckerberg.

When questioned if he would say the same for Twitter, he Read full story ›

Source: The Drum